Trap-ease america has targeted the trap to housewives, whom it believes will be attracted to the safety and cleanliness that its trap offers the trap lures the mouse into a square tube in which it finds itself trapped alive. Trap-ease’s target market is geared toward women, because they are the ones that are home with the kids and are a safer alternative when it comes to kids and mouse traps there are other targets, such as farmers. Brand name: trap-ease packaging: available in packages of two units services: trap-ease offers a complete and easy relief to the problem of mice in homes as compared to the traditional spring loaded traps or poisons.
Objective of case study the objective of this case study is to: 1 have a concept on the background of trap ease america 2 solve the problems faced by trap ease america in marketing the products 3 restate the new mission statement of trap ease america 4 identify the target markets that can be chosen by trap ease america 5 identify ways on repositioning the products of trap ease america 6. Martha and the trap ease america investors believe they face one time oppotyunity what information do they need to evaluate this opportunity. Trap-ease america has the patent to a revolutionary new mouse trap trap-ease america expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far a few major problems can be identified with the overall business strategy of trap-ease.
Distribute trap-ease through national grocery, hardware, and drug chains such as safeway, kmart, hechingers, and cb drug she sold the trap directly to these large retailers, avoiding any wholesalers or other middlemen. Trap ease could have also position the product away from the competitors by positioning theirs as the opposite of their competitor they could have also focused on the unique characteristics of specific users of the product, seeing that women are there target market. 6 questions answered on case study for marketing case trap ease mousetraps martha and the trap ease america investors believe they face one time oppotyunity what information do they need to.
By reflecting over how to answer these questions, you are on the road to making your answers more polished and substantive. The trap-ease america investors need to gather their management and marketing teams to come up with some solutions to increase sales the company needs to define the it’s mission, then set objectives and goals, design their business portfolio, and set up marketing strategies. Summary the trap-ease is a simple yet clever device, manufactured by a plastics firm under contract with trap-ease america the trap works simple efficiency this trap-ease had many advantages for the consumer when compare with traditional spring-loaded traps or mouse poisons. Analyze the following case study, trap-ease america: the big cheese of mousetraps, pages 64-65 submit your assignment by attaching a document utilizing the link above include your surname, module number, and title of the assignment in the document name (eg, surname_m1_cs_tapeease.
The big cheese of mouse traps company case: trap-ease america: the big cheese of mouse traps question no 01: martha and the trap-ease america investors believe they face once in-a-lifetime opportunity what information do they need to evaluate this opportunity answer: martha has selected the appropriate segment of market for these traps. The trap-ease america’s competition is the producer of traditional, spring-loaded trap as its price is cheaper than trap-ease’s and it is the perfect substitute of the trap-ease 6 the company is facing marketing myopia and its marketing strategy is too product- oriented but not customer-oriented. Remember to answer as accurately as possible do not enter a zero before a decimal point in a fractional answer (for example, enter 667 rather than 066) do not use mixed fractions (you cannot enter 1 and a half as a fraction use 15 or 3/2.
Trap ease america swot analysis profile additional information what is a swot analysis it is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something see wikiwealth's swot tutorial for help remember, vote up the most important comments. Trap ease case 1) a once in a lifetime opportunity to me symbolizes, that if the company doesn’t get their marketing/sales strategy correct, within a specific time period, all their hope for the product to be outstanding, diminishes, because new products can surface that are similar and create competition for them.
Trap-ease america: the big cheese of mousetraps case case analysis: a group of investors had formed trap-ease america in january after it had obtained worldwide rights to market the innovative mouse trap. Inside he found splish splash, which he said is like the game mouse trap but played with water you had to play with it in the bathtub because water went everywhere, johnson said. Trap-ease america question 1 martha and the trap-ease america investors believe they face a once-in-a-lifetime opportunity - what information do they need to evaluate this opportunity. Trap-ease has chosen women who mostly stayed at home and looked after their children as their target market the assumption is that these customers are more likely to look for a mouse trap that was the less unpleasant and less messy than the standard spring-loaded traps.